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Beschreibung
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays. In particular, the interaction of technology use and the frontline employee is also considered and a special focus is placed on aspects of data disclosure by customers. In this context, the essays concentrate in varying degrees on the social interaction between customer, frontline employee and a service-technology, as well as on the balancing of benefits and risks for the customer in a possible disclosure of personal information. Based on the essays' findings, implications for both practice and academia are provided..
A Differentiated Analysis on Social Presence and Privacy Calculus
Details
| Verlag | Springer Fachmedien Wiesbaden GmbH |
| Ersterscheinung | 11. Januar 2023 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 341 Gramm |
| Format | Softcover |
| ISBN-13 | 9783658405533 |
| Auflage | 1st ed. 2023 |
| Seiten | 245 |
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