Technology Acceptance in Motorcycle Retail Industry

Technology adaption is rising at a tremendous rate in various industries. Companies that recognize this evolution and its importance are now carefully considering digital interactivity towards the focal of their marketing strategies. This study is steered to analyze the adaption of technology (Web 2.O) in the Motorcycle Retail Industry of Pakistan and its future prospects.It can be seen in this study that Motorcycle retailers and potential buyers are well aware of the importance of interactive technologies. However, it was obvious from the results that the motorcycle retailers are somehow skeptical, and are not willing to change their old/existing business models. On the other side the potential buyers are now very much interested in doing the online purchase or gather information from the Internet.