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Beschreibung
1. History of the Internet (when? Why? Background? Political background?)
2. Difference between www and Internet / Who invented www
3. Typical services of www
4. Technical background (what inventions, how many listeners)
5. New Economy
6. Some Definitions
7. B2C /B2B/C2B/C2C
8. What is Intranet / Extranet?
9. Information Society
10. Five key drivers
11. Moore¿s law
12. Web 2.0
13. Comparing services of Web 1.0 and Web 2.0
14. Push & Pull Communication
15. 1-2 mega trends
16. Attributes of value added
17. Revenue sources
18. Social media (criteria)
19. Small world (what is the idea? Where used?)
20. Storytelling
21. Viral Marketing (+ examples)
22. Marketing in eCommerce
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 08. August 2014 |
| Maße | 21 cm x 14.8 cm x 0.3 cm |
| Gewicht | 51 Gramm |
| Format | Softcover |
| ISBN-13 | 9783656710370 |
| Auflage | 1. Auflage |
| Seiten | 24 |
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