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Beschreibung
This book provides a guide to successful management. Managers need to set the right objectives for the company and clear objectives for themselves. A general manager must develop new strategies that are relevant to the environment and are based on the core competences of the corporation. These strategies will need to yield a long term competitive advantage so that they significantly increase the value of the company over time. This book, by the Chief Executive of a major multinational company, provides many insights and thoughtful consideration of important aspects of successful management.
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 10. Oktober 1995 |
| Maße | 24.4 cm x 17 cm |
| Gewicht | 429 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349395644 |
| Auflage | 1st edition 1995 |
| Seiten | 220 |
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