Study for the creation of an astro-tourism company

Astrotourism is considered a special interest tourism because it unites science, culture and leisure, where its main objective is to provide meaningful experiences, while at the same time providing knowledge about the celestial vault. Chile is one of the pioneer countries in developing and providing services related to astrotourism, so the research considers this case as an object of study. Nowadays, new trends and tourist preferences force the providers of this activity to innovate, project themselves and offer new alternatives that generate experiences. To achieve this goal, astrotourism has been proposed in the city of Cuenca, in the Guagualzhumi hill, a place with a lot of history and culture, which also has its own elements for this activity, such as a viewpoint that lends itself to the observation of the celestial vault. This work, through a quantitative study, presents the degree of acceptance and preferences of national and foreign tourists interested in this activity.