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Beschreibung
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.
Formulating an Innovation Strategy
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 27. August 2016 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 313 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349542802 |
| Auflage | 1st ed. 2006 |
| Seiten | 227 |
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