Autorenfreundlich Bücher kaufen?!
Beschreibung
Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
knowledge and brands
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 15. Juni 2012 |
| Maße | 22 cm x 15 cm x 2.3 cm |
| Gewicht | 572 Gramm |
| Format | Softcover |
| ISBN-13 | 9783848417155 |
| Seiten | 372 |
Schlagwörter
Bekannt durch
