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Strategic Behaviour in a Competitive E-business Environment

Strategic Behaviour in a Competitive E-business Environment

von Aba T. Tetteh
Softcover - 9783659744884
54,90 €
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Beschreibung

Does strategy stem from behaviour or behaviour from strategy? Do different strategies elicit similar behaviour or otherwise? Using the Miles and Snow model and other strategic models, this book brings out why different strategies can result in similar behaviour in the banking industry. What does this mean for a bank in a competitive environment and what do customers get out of it? The non-identification of Miles and Snow's Reactor archetype is contrary to the assertion that this archetype is maintained in a regulated environment. Could this be due to competition?

Insights from Ghana's banking industry

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 23. Juli 2015
Maße 22 cm x 15 cm x 0.7 cm
Gewicht 155 Gramm
Format Softcover
ISBN-13 9783659744884
Seiten 92