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Beschreibung
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
An Essential Guide to the Art and Science of Sonic Branding
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 01. Januar 2003 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 304 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349509775 |
| Seiten | 179 |
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