Soft Skills in Hospitality Management

An understanding of the dynamic (and impulsive) nature of the hotel customer is a vital factor that defines the suitability for personnel hiring in the hospitality industry. Contemporary hospitality management involves the possession of (or reinvigoration of inert) skills requisite for customer relationship management. The textbook, ¿Soft Skills in Hospitality Management: A Contemporary Approach¿ is indeed a relevant business and academic material that came at a time when soft skill renaissance is pertinent in the hospitality industry. Many recent global incidents have changed the narratives of customer relations in the service industry, and research is appropriate in tackling these soft service skill challenges. This book is recommended for managers, supervisors, frontline employees, and students of hospitality management as a guide to career success.