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Beschreibung
This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
Case Studies for a Global Perspective
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 25. Mai 2023 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 823 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783031273766 |
| Seiten | 376 |
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