Smartphone Usage Amongst Children

Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 75, University of Canberra (School of Management, Faculty of Business, Government & Law), course: Master of Business Administration, language: English, abstract: Accessibility of smartphones in teenagers has been increasing significantly in recent time and it will be kept snow-balling in future due to social¿s digital trends, dropping prices, educational and emotional mobile¿s applications, online presence through social networking and of course personal communication. Needs are now transformed into behavioral addiction in which teens sometimes become so absorbed that they are unaware of their surroundings and thinking themselves incomplete without smartphones.

This project will provide an opportunity to discover the genuine variables, to prioritize those based on their impacts and then group them based on their frequency and influences on other variables