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Beschreibung
Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations.
To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.
Just Surviving or Thriving?
Just Surviving or Thriving?
Details
| Verlag | Springer Singapore |
| Ersterscheinung | 29. November 2023 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 453 Gramm |
| Format | Hardcover |
| ISBN-13 | 9789819948437 |
| Seiten | 235 |
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