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Shift in Consumer Preferences Regarding Soft Drinks

Shift in Consumer Preferences Regarding Soft Drinks

von Syeda Sani-e-Zahra Bukhari
Softcover - 9783659665493
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Beschreibung

This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.

Research Document Studying Consumer Preferences Shift from Carbonated to Non-Carbonated Soft Drinks

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 06. Januar 2015
Maße 22 cm x 15 cm x 0.6 cm
Gewicht 143 Gramm
Format Softcover
ISBN-13 9783659665493
Seiten 84

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