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Beschreibung
Over 75% of graduates currently find work in the service industries, but there are very few books that deal specifically with the subject of service management.
This third edition of
Services Management
provides a comprehensive insight into the industry and its' importance in today's economies. The book is based on three central strands of services management: customers, employees and operations. The final part of the book addresses the issue of performance management and service strategy.
Based on a series of research workshops with academics and practitioners at the Service Management Centre, De Vlerick School of Management, University of Ghent, the authors have produced in-depth case studies and survey research to help students to develop a thorough understanding of the specific challenges and issues of service management today.
Services Management third edition is ideal for Service Management students within a Business or Tourism degree, but also of great interest to operations, management, marketing and general business students
Details
| Verlag | Pearson Education Limited |
| Ersterscheinung | 23. September 2024 |
| Maße | 24.5 cm x 19 cm x 2.2 cm |
| Gewicht | 800 Gramm |
| Format | Softcover |
| ISBN-13 | 9780273732037 |
| Auflage | 3. Auflage |
| Seiten | 544 |