Self-Worth

Two people can have comparable expertise, experience and opportunity. One states their fee and lets it stand. The other offers a discount before a client has even asked. The difference often begins with self-worth. Self-worth shapes the way we price our work, negotiate, speak up, build trust and lead. It influences whether we make our expertise visible, ask for recommendations, set boundaries and create teams where people are willing to contribute. Its effects reach far beyond personal confidence: they show up in revenue, customer relationships, staff retention and the everyday health of a business. Drawing on twenty-seven years in finance, her experience as a self-employed businesswoman and her international work as a speaker, trainer and author, Daniela Landgraf makes the economic impact of self-worth tangible. She distinguishes self-worth from market value and net worth, helping readers stop treating a difficult month, a lost contract or external approval as a verdict on who they are. At the heart of the book are six self-worth types that reveal familiar patterns in business, money, leadership and networking. The Self-Worth Compass, the Three Voices Model, reflective questions and practical exercises help readers identify the habits that keep them small, change the behaviours that cost them opportunities and develop a steadier inner foundation. Self-Worth is for entrepreneurs, self-employed professionals, leaders and networkers who want to price with clarity, become visible without performing, negotiate with calm authority and build success that does not depend on constant self-proving.