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Retail Space Analytics

Hardcover - 9783031270574
181,89 €
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Softcover - 9783031270604
181,89 €

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Weitere Formate

Softcover - 9783031270604
181,89 €

Beschreibung

This edited volume presents state-of-the-art research that can leverage large-scale sensory data collected in grocery/retail stores where a single customer visit may generate nearly 10,000 data points. For decades, retail shelf space optimization has been confined to the analysis of product allocation decisions over a limited number of shelves, often taken in isolation. Such models incorporated interesting concepts relating to space and cross-space elasticity in the design of planograms. Although useful, these models have not addressed the bigger picture of planning store shelf space in a more holistic manner.  It is important to note that the space planning analytics in the book are particularly important in an era where e-commerce is on the rise and brick-and-mortar retailing is declining and experiencing severe crises (the retail apocalypse).This is the first research-oriented book that examines novel problems in store space analytics, triggered by modern-day sensorytechnologies, customer trackers, and transactional tools (point-of-sales, etc.). In fact, such transformative technologies have prompted the development of new and exciting business practices, accompanied by the need for powerful data-driven models and analyses in retail shelf space and layout planning. The book will facilitate developing algorithms and decision tools that allow a better leverage of the data collected from these mediums.

Details

Verlag Springer International Publishing
Ersterscheinung 10. Juni 2023
Maße 23.5 cm x 15.5 cm
Gewicht 465 Gramm
Format Hardcover
ISBN-13 9783031270574
Auflage 2023
Seiten 181

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