Research Methodology: An Introduction

The instruments of research methodology will allow researchers to maintain and express the power of their line of work. At its best, an energetic research methodology can give a boost to the passion that so often fades after researchers join the profession. The goal of the book is to introduce researchers to the many research tools that can be used to inform research as well as to ideas about how and when to deploy them effectively. Topics include qualitative and quantitative methods and design managing, trend research, cultural diversity, official and structural research practice, tactical discussions of research process, and case studies. The book demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.