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Beschreibung
This book is about art of recreation services marketing. It explores different approaches to explain recreation marketing using unique qualitative methodology. Essentially, book offers three alternative explanation of marketing using multi disciplinary approach. Material of the book accommodated inputs from economics, sociology, anthropology, organizational behavior. Book can be useful graduate students, professors, service managers and mass public.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 08. Februar 2010 |
| Maße | 22 cm x 15 cm x 1.6 cm |
| Gewicht | 399 Gramm |
| Format | Softcover |
| ISBN-13 | 9783838344683 |
| Seiten | 256 |
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