Reality as a Corporate Communication Strategy

This book is an analysis of the selection process of a multinational technology company. A Reality Show was proposed for this selection process as a way of achieving greater engagement for the following years. The videos resulting from this reality show were used as a corporate communication and marketing strategy. The analysis sought to answer some questions about the effectiveness of this format in the selection process, as well as the positive and negative points, in addition to the project's capacity for "viralization" and engagement. In addition, the recruitment and selection process market was analyzed, highlighting the technology and creativity found in it. Finally, we studied the Reality genre, one of the project's main differentials.