Purchasing in a Multicultural World

Since the 1980s, when geopolitical research workers refer to globalization, they often say ¿Think global, Act local¿. Multinational firms need to make concessions as regards these two scales. Understanding and be aware of the global market is necessary but not enough to fully fledge the global firms¿ business development and profitability in a sustainable way. In fact, since globalization, this is quite a dual challenge. As the economy becomes both more globalized and competitive, big firms are dealing with purchasing raw materials and goods to suppliers and for end-customers in a wider range of locations. What challenges are they addressing? What are the stakes to overcome for multinational corporations to maintain or increase their market share? How can they connect together and reach goals efficiently? How is cross-cultural management optimum in the purchasing department? What may they need? Do multinationals have to fully or partially change their procurement position? This book will provide you answers as regards procurement in our globalized world.