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Psychographic Segmentation of Investors - a Case Study

Psychographic Segmentation of Investors - a Case Study

von Priyanka Dhoot und Sarang Bhola
Softcover - 9783659437861
61,90 €
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Beschreibung

Present work is the work submitted for the award of M.Phil, degree in Business Management to Shivaji University, Kolhapur. The research mainly focuses on the impact of demographic profile and personality of investors in understanding investment pattern. The study was approached at macro level. The broad parameters of demographic and psychographic variables were bring in use to collect data from samples and data analysis has been worked out using advanced statistical tools.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 04. August 2013
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 215 Gramm
Format Softcover
ISBN-13 9783659437861
Seiten 132