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Beschreibung
While Artificial intelligence is considered to be the engine of innovation and growth for years to come, little is known about the factors that secure a competitive advantage for companies using it. This thesis addresses this gap. Combining case study research and survey research, this study provides empirical evidence for the resource data as a potential source of competitive advantage but contingent to the type of offering. The study further propose data as a complementary asset that partially explains a strong increase of corporate research in the field of artificial intelligence contradictory to an overall decline of corporate science activities.
Data as a source of competitive advantage
Details
| Verlag | BoD – Books on Demand |
| Ersterscheinung | 15. Juni 2020 |
| Maße | 21 cm x 14.8 cm x 0.9 cm |
| Gewicht | 213 Gramm |
| Format | Softcover |
| ISBN-13 | 9783751922296 |
| Auflage | 1. Auflage |
| Seiten | 140 |
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