OXAlert: A modern web portal for the real-estate market in Oxfordshire

¿The standard advice for today¿s software developers is ¿go vertical¿. This can be the difference between success and failure.¿ is what the renowned IT manager and consultant Olin Thompson affirms. Vertical markets nowadays offer some of the most basic goods and services which billions of people around the world require. Due to its numerous advantages, enjoyment, ease of use and rapidly increasing popularity, the Internet has become the main source utilized by multiple entrepreneurs to advertise and sell their products or services and yet, despite the extensive on-line offers and high amount of information, users do not have a clear overview of the exact situation of the vertical markets. This is the fault of inefficient web-portals, with complicated and confusing interfaces that offer information without a consistent structure of form, thus, confusing customers and ignoring the very principles a free market is based on: easy access to correct information. OXAlert comes to correct this.