Newspaper Advertisement to Enhance Creative and Productive Skills

Language and imagination have become a primary text for English Language and Linguistics courses. Language creativity has historically been seen as the preservation of institutionalized discourses such as literature and advertisement, as well as individual talented minds. Advertisements motivate the learning process, grasp the attention and stimulate the creative power and imagination of students in the classrooms. It increases healthy rapport between the experts and the learners. This book presents how advertisements make an impact on creative and productive skills. An idea begins with a thought Creativity begins with a dot. ¿Nothing is to be spoken before I have been heardNothing is to be read before it has been heardNothing is to be written before it has been read¿ - Widdowson