Music Talents and Social Media in West Africa

This book explores the transformative influence of music sharing and social media platforms on emerging music artists in West Africa, with a particular focus on the journey of Blaqbonez, a popular Nigerian rapper known for his self-proclaimed title as "The Best Rapper in Africa." The research delves into how Blaqbonez utilized these digital tools to gain global recognition and success, shedding light on the future of advertising and the music industry. Through an in-depth case study, the book examines the ways in which music sharing and social media have empowered artists like Blaqbonez to break free from traditional barriers and propel their careers to new heights.