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Beschreibung
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique - copy approaches, design, formats, offers - unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Details
| Verlag | Bonus Books |
| Ersterscheinung | 30. April 1997 |
| Maße | 28.6 cm x 22.1 cm x 3.3 cm |
| Gewicht | 1583 Gramm |
| Format | Hardcover |
| ISBN-13 | 9781566251624 |
| Seiten | 532 |
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