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Measuring the User Experience

Measuring the User Experience

von Bill Albert und Tom Tullis
Softcover - 9780128180808
53,50 €
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Beschreibung

Features: Helps readers learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Provides a vendor-neutral examination on how to measure the user experience with websites, digital products, and virtually any other type of product or system. Contains new and in-depth global case studies that show how organizations have successfully used metrics, along with the information they revealed. Includes a companion site, www.measuringux.com, that has articles, tools, spreadsheets, presentations and other resources that help readers effectively measure user experience

Collecting, Analyzing, and Presenting UX Metrics

Details

Verlag Elsevier LTD
Ersterscheinung 17. März 2022
Maße 23.4 cm x 19.4 cm x 2 cm
Gewicht 619 Gramm
Format Softcover
ISBN-13 9780128180808
Auflage 3. Auflage
Seiten 352