Measuring Student Satisfaction at Higher Educational Institutions

Today, the students seek quality education and perfection of the system at study place which satisfies their esteem and develops them with all the essentials and capabilities to be an effective individual. This changing scenario in education has started to consider student as a customer. As the students are the major customer of educational institution, it is important to consider students (customers) satisfaction. As students are the main customer of educational institution, it is necessary to consider students satisfaction to compete with other universities, and to meet higher expectation of customer. The student¿s satisfaction has to be considered to increase the tuition fee, and the classification of education as a marketable service. If students are not satisfied, it may result in negative student¿s activities, such as bad grade, an unpleasant relationship between the student and the staff, faculty and friends.