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Beschreibung
Marketing Management is a book which covers basic concepts of Marketing. It is a good reference book for both BBA & MBA students who want to understand the basic principles and fundamentals of Marketing.The book has ten chapters and includes information on basic concepts of marketing, consumer behaviour, product & pricing decisions, distribution channels marketing research and market segmentation, sales promotion,sales forecasting and advertising. Each chapter includes practical examples, and is concluded with a series of exercises.
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 17. Mai 2022 |
| Maße | 22 cm x 15 cm x 1 cm |
| Gewicht | 262 Gramm |
| Format | Softcover |
| ISBN-13 | 9786204751818 |
| Seiten | 164 |
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