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Beschreibung
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Details
| Verlag | De Gruyter Saur |
| Ersterscheinung | Mai 2011 |
| Maße | 23 cm x 15.5 cm |
| Gewicht | 392 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783110263312 |
| Auflage | 1. Auflage |
| Seiten | 161 |
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