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Marketing and Smart Technologies

Marketing and Smart Technologies

Hardcover - 9789813341821
255,73 €
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Softcover - 9789813341852
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Weitere Formate

Softcover - 9789813341852
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Beschreibung

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Proceedings of ICMarkTech 2020

Proceedings of ICMarkTech 2020

Details

Verlag Springer Singapore
Ersterscheinung 10. März 2021
Maße 23.5 cm x 15.5 cm
Gewicht 1547 Gramm
Format Hardcover
ISBN-13 9789813341821
Seiten 797

Schlagwörter

Artificial Intelligence, Business Informatics, Computational Intelligence, Digital Marketing, Künstliche Intelligenz, Market Research and Competitive Intelligence, Marktforschung, Online-Marketing / Social Media Marketing, Wirtschaftsmathematik und -informatik - IT-Management

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