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Market Research

von Erik Mooi, Irma Mooi-Reci und Marko Sarstedt
Softcover - 9789811353444
106,99 €
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Hardcover - 9789811052170
149,79 €

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Weitere Formate

Hardcover - 9789811052170
149,79 €

Beschreibung

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. 

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

The Process, Data, and Methods Using Stata

The Process, Data, and Methods Using Stata

Details

Verlag Springer Singapore
Ersterscheinung 23. Dezember 2018
Maße 23.5 cm x 15.5 cm
Gewicht 748 Gramm
Format Softcover
ISBN-13 9789811353444
Auflage Softcover reprint of the original 1st ed. 2018
Seiten 416

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