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Beschreibung
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.
Semiotic Investigations on Consumers, Objects and Brands
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | Januar 2015 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 342 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349506224 |
| Auflage | 1st ed. 2015 |
| Seiten | 250 |
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