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Softcover - 9783834946553
149,79 €
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Beschreibung
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
Details
| Verlag | Betriebswirtschaftlicher Verlag Gabler |
| Ersterscheinung | 15. August 2006 |
| Maße | 24 cm x 16.8 cm |
| Gewicht | 1149 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783834900395 |
| Auflage | 2006 |
| Seiten | 568 |
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