Managing Cultural Diversity and its Implication for Organisational Competitiveness. A Case Study

Bachelor Thesis from the year 2019 in the subject Leadership and Human Resource Management - Recruiting, , language: English, abstract: This study investigates the implications of cultural diversity for organizational competitiveness of two branches of a selected bank. This exploratory study used both qualitative and quantitative methods to collect data from 47 respondents which comprised the total number of workers of the two branches. The study revealed that the grounds for cultural diversity include age, gender, educational qualification, culture, race, religion, language, values, ethnic groups and psychology. It also found that cultural diversity and its management affects not only organizational competitiveness but also the ability of the organization to achieve its goals. Among others, it is cultural diversity management policy that needs to be established and also for workers to be consistently trained on cultural diversity management issues.

Due to globalization, a great many people claim the world as their workplace resulting in a very culturally diverse workforce. Workforce diversity has become an important issue in today¿s organizations. Diversity exists when an organization¿s members differ from one another along one or more important dimensions such as race, gender, age, colour, physical ability, ethnicity, etc. Since it¿s not possible to have organizations without people, managers are increasingly gaining awareness of the importance of people for organizations' competitiveness.