Manager online's preparation for the association with the AEC

Economic and political changes of Thailand along with globalization force mass communication organizations to develop. ASEAN Economic Community is the association of countries within Southeast Asia region, consisting of 10 ASEAN member countries, namely, Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam. This is considered as significant change that will cause impact on organizations and every sector of ASEAN member countries. As well as mass communication organizations, they must issue new policies to improve themselves to catch up with trends, economic changes and political aspects, which are unavoidably related to the movement of ASEAN members and other countries. To date, mass communication organizations are competing in modern market by providing news service in New Media form through internet. How would this lead to the change of management policy of mass communication organizations to maintain their popularity? Importantly, could the role and features of news report, which are considered as major function of mass communication organizations, be impacted?