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Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)

Major differences along the supply chain between B2B and B2C marketing with regard to "Fast-Moving-Consumer-Goods" (FMCG)

von Sebastian Meyer
Softcover - 9783638770293
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Beschreibung

Seminar paper from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: B-2-B Marketing, language: English, abstract: It is the objective of the present assignment to identify, to analyse and to evaluate the major differences along the supply chain between business-to-business (B2B) and business-to-consumer (B2C) marketing. In particular, organisations which are involved in the manufacture and retailing of fast moving consumer goods (FMCG) should be examined

Details

Verlag GRIN Verlag
Ersterscheinung 06. September 2007
Maße 21 cm x 14.8 cm x 0.2 cm
Gewicht 45 Gramm
Format Softcover
ISBN-13 9783638770293
Auflage 2. Auflage
Seiten 20

Schlagwörter

Marketing und Vertrieb