LUXURY AND DESIGN

Luxury is a concept that has historical and cultural values in terms of humanity and design, and a term that is difficult to define certainly or universally. The confusion of interpreting luxury that generally causes negative critisicms about luxury, is a result of the impulse to compare it with necessity. However, a luxury design whether a product or service has distinctive features that should be appreciated. The aim of this study is to analyze ''luxury'' as a continuously mutable design phenomenon through historical and cultural progress of individuals and societies, and to suggest a ''luxury'' definition through luxury qualifications of product and/or service designs.