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Beschreibung
The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book.
With a special contribution and artwork by Refik Anadol, a leading media artist exploring the intersection of art, data, and artificial intelligence.
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From Local to Global
Details
| Verlag | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Ersterscheinung | 16. Februar 2026 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 500 Gramm |
| Format | Softcover |
| ISBN-13 | 9783631950647 |
| Auflage | 1. Auflage |
| Seiten | 344 |
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