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Beschreibung
The book explores cross-border languages, language status, and intercultural communication in diverse cross-border contexts. It discusses the vital role of an appropriate cross-cultural language in enhancing intercultural relations and cross-border trade. The book also focuses on analyzing communication strategies that traders and customers can employ to remain afloat of the ever-present intercultural communication challenges with specific reference to the Kenya-Uganda Cross-border Trade. This is a crucial book for linguistics, intercultural communication, and regional integration.
Transcending Linguistic and Intercultural Communication Challenges
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 22. Juni 2022 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 274 Gramm |
| Format | Softcover |
| ISBN-13 | 9786204981291 |
| Seiten | 172 |
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