Is virtual reality (VR) the next destination marketing tool?

This book is to evaluate the effectiveness by using virtual tour as a marketing tool to promote domestic tourism in Malaysia. Destination image has been proven as an effective marketing tool to promote all kind of tourist destination. However, destination marketer often found that destination image does not provide synchronous information to internet user during information search process and tourist are more rely on other¿s tourist experience to make purchase decision. Besides that, due to the characteristic of tourism product, marketers cannot provide product trail to lessen the travel anxiety of potential customer. Virtual reality, the new developing technology is able to allow the potential tourist to experience a similar tourist spot environment. Destination marketers in advanced country have been used this technology to further enhance their destination marketing plan. Therefore, this research is conducted to investigate it effectiveness towards Malaysian tourist.