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Beschreibung
The book covers all types of market research: documentary, qualitative and quantitative. It calls you the different marketing theories essential for the realization of these studies but also answers the different questions that the different practitioners and users of market research ask themselves. It also discusses the different statistical tests that are important when conducting market research.
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | Februar 2023 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 268 Gramm |
| Format | Softcover |
| ISBN-13 | 9786205727386 |
| Seiten | 168 |
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