International Business

This textbook intended for final year International Business and Foreign Trade Post graduate students, it draws on both academic theory and practical experience. The book offers students information that is applicable to the Emerging Markets and industries by providing examples that are easily relatable with thorough information¿s on each topic. International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook which provide you an Opportunities and Challenges of a Flat World provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The book covers all of the important aspects of international marketing, production, HR and other essential strategies of MNE¿s, including the areas associated with import, export, documentation, GDP and many more tools and conversion optimisation. The book also features summaries, insights of emerging countries as well as LDC¿s.