International and regional projection through mega sporting events

This book analyses Brazil and Russia in the context of sporting mega-events. In the field of International Relations, sport is hardly ever seen as a possibility for international ascension and the realisation of diplomatic interests. However, sporting mega-events have changed this perception, since they have been widely used by countries as an instrument of foreign policy, more specifically through soft power. They seek out these events with a view to playing a more prominent role on the world stage for a few days, in order to present their culture, their country, their power, their people or their identity. If on the one hand Brazil is seeking to become more assertive in the region, and perhaps in the future obtain a more prestigious position on the international stage, Russia is seeking to restore the country as a world superpower. It's very difficult for the event to instantly put the country on the international stage, but it undoubtedly serves to improve the country's image in the eyes of the world and put it on the path of the major powers.