Autorenfreundlich Bücher kaufen?!
Beschreibung
Ken Segall worked closely with Steve Jobs as an agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little "i" that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
The Obsession That Drives Apple's Success
Details
| Verlag | Penguin Books Ltd (UK) |
| Ersterscheinung | 04. April 2013 |
| Maße | 19.8 cm x 12.8 cm x 2 cm |
| Gewicht | 186 Gramm |
| Format | Softcover |
| ISBN-13 | 9780670921195 |
| Seiten | 239 |
Schlagwörter
Apple Computer, Biografien: Wirtschaft und Industrie, Business / Management, Englische Bücher / Wirtschaft - Business, Geschäftskommunikation - Etikette und Präsentation, Informationstechnologiebranche, Kommunikation (Unternehmen), Kommunikatives Handeln, Mac, Macintosh, Management, Management und Managementtechniken, Organisationstheorie, Organisationstheorie und -verhalten, Strategisches Management, Unternehmenskommunikation, Unternehmensstrategie, Vereinigte Staaten von Amerika - USA
Bekannt durch
