HIV/AIDS Communication Handbook

HIV/AIDS Communication Handbook is a communication and media management resource tool for governmental and non-governmental organizations involved in community mobilization, advocacy and behaviour change programmes, especially in the area of health/HIV/AIDS. The author borrows from his rich research on HIV/AIDS communication in Nigeria to present a globally applicable programmatic communication guide for Government institutions, non-governmental organizations,private sector organizations, community based organizations, faith-based organizations, civil society organizations and international agencies into health-related programmes. The book provides a theoretical foundation and practical assistance for a resulted-oriented communication in health programming using copious examples from successful and failed interventions around the world. The author also exposes his own systemic model - the Octopus HIV/AIDS Communication Model - for HIV/AIDS programming.