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Beschreibung
This book aims at developing an evolutionary marketing research theory through adopting the interdisciplinary paradigm of Generalized Darwinism. The authors were able to prove conceptually and empirically that a three phased evolutionary marketing research theory in terms of variation-triggered-encoding, selection-triggered-application and replication-triggered-decoding can achieve higher marketing ends unprecedentedly. So, a review of worldwide panel based marketing research reports demonstrated that the vital non-linear marketing contributions can be made through adopting such a theory for more adaptive management of marketing phenomena, insights and outlooks.
An Interdisciplinary Paradigm
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 31. Oktober 2019 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 233 Gramm |
| Format | Softcover |
| ISBN-13 | 9786200460134 |
| Seiten | 144 |
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