Gausemeier's Scenario Management Process. Reflection on the Advantages and Disadvantages

Seminar paper from the year 2021 in the subject Business economics - Business Management, Corporate Governance, grade: 1.00, Management Center Innsbruck, language: English, abstract: The aim of this reflection paper is to state my personal opinion whether I consider this specific technique of strategic foresight based on its advantages and disadvantages as useful or not. The paper is structured as followed. To open the topic, Gausemeier's scenario approach is assigned to one of the three main scenario technique schools in chapter two. Following this, due to the limited scale of this paper, a very summarized overview of Gausemeier's five-phase model of scenario management is presented. In chapter four and five, the advantages and disadvantages of the Gausemeier scenario technique are objectively analysed. The reflection paper ends with a subjective evaluation of the Gausemeier approach by the author.