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Beschreibung
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.
Party Political Campaigning in Britain since 1945
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 14. Januar 1997 |
| Maße | 21.6 cm x 14 cm |
| Gewicht | 414 Gramm |
| Format | Softcover |
| ISBN-13 | 9780333619452 |
| Auflage | 1997 |
| Seiten | 315 |
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